Social & Digital Marketing Manager.   

Takeya USA

​2019 - present

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•Launched first ever brand awareness campaign leveraging social media, influencers and paid advertising resulting in loyal customers and increased sales
•Develop and implement a strategic digital and social media plan that supports brand launches and campaigns that align with overall marketing and business goals
•Lead ideation and brainstorming sessions driving digital campaigns
•Spearhead the creation, publishing, and management of relevant, original, high-quality content (images, videos, written) to make meaningful connections and engaging followers to take action
•Established strategized and maintained

e-commerce/content/social media marketing calendar driving all digital campaigns and storytelling
•Shifted PR & social media strategies to focus on influencer partnerships and organic seeding initiatives.
•Achieved over 200% follower growth on Instagram in 2019 (100% higher than competitors) and highest post engagement rate (compared to competitors)
•Established and managed a variety of email campaigns including nurture, welcome, cart abandonment
•Prepared monthly KPI reports, analyze and leverage data to continuously improve ROAS and overall sales

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Senior Digital Marketing Manager.   

insightCuba

​2016 - 2018

 

•Led insightCuba to its greatest sales-growth year in company history 2 years in a row through 360 marketing campaign increasing leads by 250% and tripling sales

•Directed search engine marketing (SEM) and Facebook advertising efforts growing impressions and lead generation by 500% while reducing cost by leveraging data, remarketing, and A/B testing

•Developed inbound lead/acquisition strategy resulting in 30% increase in sales

•Led product positioning, marketing and sales enablement to drive product launches

•Executed brand strategy and maintained brand voice/feel across all channels

•Strategized, managed and produced website content in CMS leveraging Google Keyword Planner and search engine optimization (SEO) best practices increasing organic traffic by 45% in 6 months

•Art directed, produced, and segmented over 75 B2B/B2C email marketing and drip campaigns each year

•Leveraged Pardot prospect data to identify email marketing opportunities and develop drip and promotional campaigns that increase engagement and foster long term open rates

•Developed personalized segmented email campaigns nurturing leads resulting in 30% increase in sales

•Transformed social media marketing and owned media strategies across all platforms through consistently engaging content growing insightCuba’s following 40% year-over-year

•Improved public relations strategy (earned media) to increase brand exposure resulting in coverage in The New York Times, CNN, NBC, Washington Post, etc. and strong partnerships with influencers

•Spearhead best design practices, heat mapping, and A/B testing on the website and digital marketing assets resulting in better user experience (UX), interface (UI) and lower bounce rates

•Led, hired and managed a team of 3 full time employees and 6 outside vendors/consultants/writers

•Maintained and motivated team under tight deadlines and constantly changing environment

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Digital Content Manager

insightCuba

​2015 - 2016

•Led product positioning, marketing and sales enablement to drive product launches

•Led ideation and brainstorming sessions driving digital campaigns

•Spearheaded best design practices, heat mapping, and A/B testing on the website and digital marketing assets resulting in better user experience (UX), interface (UI) and lower bounce rates

•Executed brand strategy and maintained brand voice/feel across all channels

•Strategized, managed and produced website content in CMS leveraging Google Keyword Planner and search engine optimization (SEO) best practices increasing organic traffic by 45% in 6 months

•Art directed, produced, and segmented over 75 B2B/B2C email marketing and drip campaigns each year

•Leveraged Pardot prospect data to identify email marketing opportunities and develop drip and promotional campaigns that increased engagement and fostered long term open rates

•Developed personalized segmented email campaigns nurturing leads resulting in 30% increase in sales

•Transformed social media marketing and owned media strategies across all platforms through consistently engaging content growing insightCuba’s following 40% year-over-year

•Improved public relations strategy (earned media) to increase brand exposure resulting in coverage in The New York Times, CNN, NBC, Washington Post, etc. and strong partnerships with influencers

•Led, hired and managed consultants/writers

•Maintained and motivated team under tight deadlines and constantly changing environment

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Marketing/PR Coordinator | Copywriter.

Silver Jeans Co.

​2011 - 2015

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•Led content marketing strategy across mediums including text and visual positioning Silver Jeans Co. as a thought leader and powerhouse in the denim industry that other brands aspired to
•Wrote meaningful copy for the website, email campaigns, e-commerce, social media, press releases, marketing materials, retail signage, product descriptions, etc. establishing a clear voice for the brand
•Executed public relations strategy on a seasonal/regional basis to increase brand awareness resulting in editorial placement in Nylon, Cosmopolitan, Instyle, Teen Vogue, Seventeen, etc. 
•Expanded influencer programs that live across social media, blog, and e-commerce site resulting in increased engagement and brand awareness
•Produced photoshoots including conceptualizing, location scouting, model casting, call sheets, etc.
•Established and implemented processes, standards and guidelines for ongoing copy development
•Monitored and managed community engagement across 6 social media accounts

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